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TRAI Confirms February 1 Final Date for DTH Customers to Pick Their Channels

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Just before the looming February 1 deadline for a switch over to the new broadcasting regime, telecom regulator TRAI has asked DTH operators to respect and give the pre-paid commitment for their ongoing long-duration packs if the customer wishes to continue.

Telecom Regulatory Authority of India (TRAI) Chairman R S Sharma told PTI that no change regarding the February 1 deadline to migrate to the new tariff regime for broadcasting and cable services has happened. Sharma said that he is “confident” that the switch over will happen smoothly on the stipulated day without any sort of inconvenience to customers.

Sharma also said that if a DTH customer who has existing long-duration pack wished to exercise his channel choice mid-way (like opting for specific channels due to the new regime), the balance money in customer wallet needs to be adjusted by the operator in accordance to the channels the customer has asked.

TRAI unveiled the new tariff order and regulatory regime for the broadcast and cable sector and said that this would pave the way for consumers to opt for channels which they wish to view and pay only for the channels that they view. It said that every channel should be offered as a la carte, and should come with a transparent display of rates on electronic programme guide.

Earlier in January, TRAI unveiled Web application which would make the channel selection process for DTH and cable users very easy. The Channel Selector Application will allow users in optimizing the selection of their choice and will also inform them regarding the MRP (Maximum Retail Price) of their selection. The application will take customers through various steps, and will then curate a list of channels that would be based on user’s preference selection.

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