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Facebook Brings Tool to Curb FAKE NEWS and Bulk Messages Before Indian Elections

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Facebook launched a tool which aims at bringing in more transparency to ads which are related to politics in India right before the general elections. This tool will allow the users to know the people who are behind a particular political ad on the platform and the amount they have spent on it.

It will start on Thursday, and users will be able to see political ads that would be “Published by” or “Paid for by” disclaimers, claimed Facebook.

The disclaimer or the authorized advertisers could name themselves or a page which they run or another organisation as their entity behind the ad. 

If they use the name of another organisation, Facebook will also ask for additional credentials such as a phone number, email and website or a Media Certification and Monitoring Committee Certificate from India’s Elections Commission.

Shivnath Thukral, Facebook’s Public Policy Director for India said- “This is to help ensure that the organisation cited is authentic.”

These measures are only voluntary for advertisers, and these laws will be enforced starting from February 21.

When a person clicks on the disclaimer, they would be taken to a searchable Ad Library where they can find the ad’s creative, start and end date, and performance data, and this includes range of impressions, range of spend, and information regarding who saw the ad, such as age, gender and location all over India. 

The disclaimer credentials will also appear across the Ad Library.

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